Brand Engagement is a term loosely used to describe the process of forming an attachment (emotional and rational) between a person and a brand. As a relatively new addition to the marketing and communication mix, brand engagement sits in the space between marketing, advertising, media communication, social media, employer branding, organizational development, internal communications and human resource management.
We believe a brand name and logo echoes the essential characteristics that the company considers as important, so that it sends out true meaning to prospects and customers. They are crafted to trigger the targeted audience towards a buying decision.
Domaineering is the web-based marketing business of acquiring and monetizing Internet domain names for their use primarily as an advertising medium rather than as intellectual property investments for resale as in domaining. In essence, the domain names function as virtual Internet billboards with generic domain names being highly valued for their revenue generating potential derived from attracting Internet traffic hits.
Using our patented Ownmark Brand reinforcement Services on the web, we are uniquely different from our approach.We provide strategic brand consulting and creative design service and have specific expertise in transforming brands, defined processes we use to achieve our successes and a broad scope of brand consulting services.
Today, every direct marketer is a multichannel marketer, with sales channels that include phone, mail, the web and even brick and mortar retail. And to make these multiple touchpoints work together, marketers must understand the customer, from purchase behavior to key demographic and psycho graphic attributes.