Media Planning and Media Buying

Have your media planning and buying strategies changed with the changing landscape of advertising?

The Internet is now the most popular media source; it has even overtaken TV for that matter in Australia. These changes have presented great opportunities for the astute advertisers. For getting the most out of these opportunities you need a partner with the skills and knowledge to advertise effectively in the digital media landscape.

With the experience we have gained over the years working in the digital media market, you can trust us on planning and executing your online media strategies, which are comprehensive enough to get you the best prices and the required audience by delivering the right creative message.

Be it Brand awareness or engagement, Yippee Media can help you catch the right audience with your message, delivered through major online publishers and niche ad networks.

Understanding the right audience and the right message is the first step in our digital media buying process. Once understood, we go about finding you this audience along with negotiating the best possible prices.

The Process

Yippee Media does much more than just booking ad spaces for you. We can deliver superior results in any budget with our strategic planning expertise. Paying too much for your media? We can help you with our buying power and negotiating expertise.

Media booking is just the first step in your digital media marketing calendar. We continuously monitor your media activity to improve the performance of your campaign and get you the best available deals in the market. Yippee's media planning and buying campaigns are comprehensive and are created to take hold of consumers’ attention irrespective of the work he/she is doing.

Apposite management of a digital channel is a crucial task, it being an essential tool in the marketing mix. With the insight and experience of our team in managing digital channel campaigns, we can integrate your online marketing strategies, be it Pay Per Click (PPC), SMS and email, web content, red button technology, CD/DVD advertising, sponsorship or trusted feed.

The reactiveness of our team towards the needs of our clients makes them constantly hunt for new opportunities on delivering effective campaigns. We ensure that your ads are built to spec and get you the best possible cut through.

We deliver the following services in digital media buying: